About On-Ground.ai
AI that turns in-store conversations into revenue
Our Story
On-Ground.ai was founded with a clear conviction: as digital channels become saturated, the next phase of brand differentiation will be won in real-world, human interactions — inside physical stores.
Today, millions of high-intent customers walk into stores every day. Yet brands only see the final bill, not the conversations, hesitation, objections, or missed opportunities that happen before it. Revenue quietly walks out.
On-Ground.ai exists to close this gap.
We are an AI Store Assistant platform that works alongside store teams in real time — guiding conversations, enforcing SOPs, capturing intent, and improving conversion consistency across stores.
Two Worlds, One Insight
The company was founded by two leaders from very different worlds, united by one insight.
One founder comes from deep AI and systems engineering, having built large-scale audio, video, and conversational AI systems inside global technology companies.
The other comes from retail, fintech, and strategy, having worked across India, the UK, and Singapore, deeply embedded in the realities of store operations, consumer behavior, and enterprise scale.
Together, they saw the same problem everywhere:
Offline retail runs on people, but is managed with blind spots.
Our Promise
On-Ground.ai brings intelligence, consistency, and accountability to the store floor — without replacing humans, and without adding operational burden.
Vision
To make every store as intelligent and high-performing as the best in the network — and make frontline execution as measurable as digital performance marketing.
Mission
To help brands capture high-intent walk-ins, improve SOP adherence, and turn in-store interactions into a scalable, measurable growth engine.
Founders
The leaders behind On-Ground.ai
Rashmi Sehgal
Founder & CEO
Rashmi brings deep experience across retail, fintech, and strategy, having worked with organizations including Amazon, American Express, and McKinsey. She has advised and operated businesses across India, the UK, and Singapore, with a focus on consumer behavior, payments, and physical retail economics.
Across her career, Rashmi repeatedly encountered the same challenge: offline businesses make critical decisions without visibility into frontline execution. Sales numbers are visible; intent and experience are not.
At On-Ground.ai, Rashmi leads company vision, enterprise partnerships, and go-to-market, working closely with CXOs and retail leaders to translate in-store intelligence into measurable business outcomes.
Mukunda Dwarkanath
Co-Founder & CTO
Mukunda is a seasoned AI and systems architect with deep expertise in audio AI, video AI, and real-time inference systems. He has built and deployed large-scale conversational and multimodal AI platforms at Microsoft India and as a founder.
Mukunda specializes in building AI that works reliably in noisy, real-world environments — retail stores, not labs. His focus is on low-latency inference, scalable architecture, and privacy-aware deployment.
At On-Ground.ai, Mukunda leads platform architecture, AI model development, and system reliability, ensuring the product performs consistently across hundreds of live stores.
